Built to protect artists, and elevate art.

We came from art, and we saw the problem up close.

Two of our founders were part of a university collective focused on bringing new life to urban spaces through art: street art, graphic design, painting, and sculpture. Through that work, they met artists with different styles, ambitions, and backgrounds, but the same underlying struggle kept appearing.

Making the work was one challenge. Sustaining it was another.

The moment art had to meet clients, stakeholders, or public institutions, value became harder to defend. Too often, artists underpriced their work just to get visibility, secure the opportunity, or keep things moving. The talent was there. The effort was there. The value was there. But proving it was much harder.

As we grew older and built more connections across the art world, we realised this was not a local problem or a student one. It was everywhere. Emerging artists were being asked to price their work with very little support, very little evidence, and far too much guesswork.

As our paths moved across both art and engineering, we realised we were in a rare position to build the kind of tool artists had been missing.

We knew the information existed. Auction houses and galleries have used market data for decades to price work with precision. The emerging artist was the only one left out.

So we built the tool we wished we had seen back then. Market data, valuation logic, and a design artists could actually use. That's Priceyourpainting.

Every valuation we produce is built on real sales data. Not guesses, not theory. Thousands of real paintings, sold in the real world, by artists working in comparable styles and media.

AI is how we do it at scale. Traditional appraisals take weeks and cost hundreds because a human specialist has to search, compare, and reason manually. Our technology does that work in seconds, analysing each painting against real market evidence, surfacing the comparables that matter, and producing a realistic valuation.